Information is an important basis for decision-making in all marketing and sales activities. Information is needed along the entire management decision process: From the analysis phase, through the conception and implementation phase to the control phase.
The central success factor for effective marketing and targeted sales is a uniform basis of key figures. With its help, the success of marketing & sales measures can be measured and optimized.
Within the scope of market research projects, these key figures can then be measured regularly and monitored with the help of key figure controlling.
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