Understanding requires context:
That’s why a single dataset is not enough for us. We observe, experiment, and listen.
For over 50 years, we have been researching what motivates people, how they make decisions, and why they behave the way they do.
We develop multi-stage, tailor-made study concepts that go beyond what’s measurable. True insight doesn’t come from automation but from contextualization. We combine sound market research, both established and innovative methods, with a keen eye for the specific frame of reference – and support our clients from the very first question to the implementation of the findings.
KOHORTEN – Gaining deeper understanding through market research.
Customer Centricity:
We put your customers in the center
We conduct research throughout Europe. Typical for KOHORTEN is the reflective approach to the possibilities and limitations of our methods. That is why we offer customized, multi-stage research approaches. The focus of our research is the human being with his motives, decisions and behavior. Our clients include listed corporations, publishing houses, foundations and associations as well as owner-managed medium-sized companies from a wide range of industries.
We provide background information and accompany innovation processes
KOHORTEN uncovers potentials. In terms of content, we deal with all marketing-relevant questions – from the employer brand to target group potential analysis. We identify consumer landscapes, examine consumer behavior and attitudes, check the sensory qualities of products or the resonance of packaging. Our areas of application thus encompass the entire management decision-making process: from analysis, conception and implementation to checking whether objectives have been achieved.
Our methods are tailored precisely to our research assignment. To this end, we draw from a large pool of psychological-qualitative, ethnological-descriptive and quantitative methods as well as diverse experience in various industries.
Practicable results and practice-relevant recommendations are important to us, which is why we combine our enthusiasm for research with our interest and experience in creative processes and their implementation.
Current studies
